I’m Nancy Hierl, the CEO and Founder, and I’m thrilled to introduce you to our mission, our passion, and the reason we do what we do. If you’re a pet lover like me, you know that our furry companions are more than just animals—they’re family. And just like any family member, they deserve the best care, love, and nutrition possible.

At Ruff Town Rescue, we are committed to two things: providing the healthiest single ingredient pet treats and helping animals in need. We believe that every pet deserves high-quality nutrition, and every abandoned, neglected, or mistreated animal deserves a second chance at life. That’s why a percentage of every purchase goes directly toward verified animal rescues—because when you buy our treats, you’re not just nourishing your pet; you’re helping another pet find a forever home.