Digital Advertising Vs. Digital Marketing – What's the Difference?

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If you're an entrepreneur or business owner, you've probably heard the terms "digital or online advertising" and "digital marketing". But do you know the difference between them? In this article, we are going to break down the key difference between dig

Digital Advertising

This refers to online ads that display on websites or in apps. It can range from banner ads to video ads and even native advertising, which is when an ad appears as part of the content itself instead of being displayed separately.

Advertisers pay for the activity on their digital ads

The next time you see an ad that says "Click Here!" or "Sign Up Here!," you know that someone is paying a significant amount of money for the activity on their digital ads. This is because advertisers pay for the clicks, impressions and other actions their ads receive from users.

Advertisers are also responsible for determining how much they want to pay per click (CPC), which includes both cost per thousand views (CPM) and cost per action (CPA). This means that if you want your ad to appear as often as possible in front of people who are interested in your product or service, then it's probably going to be priced higher than one that isn't being shown so frequently by default.

The goal of a digital ad is to push for action

A digital ad is a piece of content that’s placed on a digital platform (like Google AdWords, Facebook, or Twitter). The goal of the ad is to push for action. This can be anything from clicking on it, watching a video or signing up for a newsletter.

The action could also be converting into leads and ultimately buying something from you—which is why we call them conversions in marketing speak!

Digital Marketing

Digital marketing is a very broad term for any tactic used to promote your brand online and drive more traffic to your website or app. Some common examples include paid search engine campaigns (you pay search engines to get people to your site via search engine results pages), SEO (search engine optimization) strategies (making sure your site gets found by Google when someone searches for something specific related to your business) and email marketing (send emails out with links inside them).

Digital advertising is just one component of Digital Marketing

Digital marketing is a very broad aspect of online marketing, and it’s not just about the ads. It refers to all activities that help your business succeed in today's digital world. It encompasses everything from website development and content creation, to social media management and display ads on search engines like Google AdWords or Bing Ads.

It’s important to remember that while digital marketing can take many forms — including paid advertising — it's still considered an integral part of your overall marketing strategy because it helps build brand awareness among consumers who may never visit your physical location (or even know what products/services you offer).

If you are a digital marketer, you want to increase brand awareness, sales and conversions. This can only be done if people are aware of your product or service. A website is no longer enough if it doesn't have a strong presence in the digital world – it needs to be marketed on social media platforms as well as have its blog or newsletter.

If your company has invested time and money into creating an online presence for itself, then it's time for you to get something back! You need to find ways of spreading the word about yourself through both paid advertising types (such as banners) as well as organic content creation methods like guest posts on relevant blogs.

Digital marketing companies work on a client-by-client basis, serving as consultants - not doing the work directly. They provide expertise and provide digital strategy, content creation and media planning. The company will then work with you to find the best way for you to reach your target audience with your message and brand.

Digital marketing is more holistic and comprehensive than online advertising

Digital marketing is a long-term strategy that focuses on the customer experience, whereas online advertising focuses on awareness and brand association.

It's important to note that digital marketing can be used for both B2C (business-to-consumer) and B2B (business-to-business).

The best strategy combines both

Digital marketing is a more holistic and comprehensive strategy than just digital advertising. It includes elements such as paid search, content marketing, display advertising and partnerships with other companies. Digital marketing agencies help clients with their digital presence by creating web pages or social media pages that are optimized for search engines like Google to show up in the top results when people search for terms related to what your business does or sells.

For example, if you sell shoes online then a good digital agency will help you create an e-commerce site where users can browse through your inventory without having any problems navigating around it (and without getting lost). They'll also make sure all links work properly so they lead directly back to where they're supposed to go without having any errors appear when clicked.


The key takeaway here is that digital marketing isn't just about digital ads. It is an extensive part of online marketing. Moreover, the best marketing is one that combines both digital marketing and digital advertising for building brand awareness, reaching more people and increasing conversions or sales for your business.