A prenatal vitamin is a multivitamin that is designed to give women the key nutrients they need when trying to conceive, during pregnancy, and while breastfeeding postpartum. The increasing awareness about a healthy diet and medication among pregnant women is attributed to the rise in the demand for vitamin supplements. Furthermore, the higher number of stillbirths due to nutrient deficiency during fetal growth is one of the important reasons for the growth of prenatal vitamin supplements. For instance, as per the WHO, there are nearly 2.6 million stillbirths every year, one every 16 seconds.

The increasing mother care facilities is expected to drive the global prenatal vitamin supplements market at a CAGR of 7%, during the forecast period.   This is attributed mainly to the stressful and sedentary lifestyle of pregnant women which has led to increase in the deficiency of minerals and vitamins among them. Apart from this, the improper nutrition of baby, surge in birth defects, and rising awareness regarding the benefits of prenatal vitamins will also have a positive impact on the market’s growth.

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 According to UnivDatos Market Insights (UMI)’ research report “Global Prenatal Vitamin Supplements Market”, the market is expected to witness robust growth during the forecast period (2022-2028). This is mainly due to the higher incidences of stillbirth and rising awareness among women.

Based on the product, the market has been categorized into capsules, powder, and gummy. Among them, the capsules segment is expected to have significant growth in the market. The capsules are more prescribed by doctors mainly due to their higher shelf life and the controlled release of the drugs is an important factor in the growth of the segmental growth of the capsules in the market. Furthermore, ease in the dissolution of the capsules in the stomach is also an important factor the segmental growth.

Based on the distribution channel, the market has been categorized into online channels, pharmacies, and supermarkets. Among them, the online segment is expected to have significant growth in the market during the forecast period. The increasing internet penetration and rising number of mobile applications are attributed to the segmental growth in the prenatal vitamin supplements market. For instance, as per the world bank, 29% of the Indian population was using the internet in 2019, and the number reached 43% by 2020.

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APAC to witness extensive growth

For a better understanding of the market adoption of the Prenatal Vitamin Supplements industry, the market is analyzed based on its worldwide presence in the countries such as North America (U.S., Canada, Rest of North America), Europe (Germany, U.K., France, Spain, Italy, Rest of Europe), Asia-Pacific (China, Japan, India, Rest of Asia-Pacific), Rest of World. The Asia Pacific constitutes a significant prenatal vitamin supplement market due to the high fertility rate of the region coupled with the rising awareness about the consequences of vitamin deficiency in the region.  For instance, in 2019, women in the region had on average 2.3 children and it highly varies among the countries.

According to UnivDatos Market Insights (UMI)’, the key players with a considerable market share in the Prenatal Vitamin Supplements market are Biotics Research Corporation, Church Dwight Co., Inc., Country Life LLC, MegaFood, Metagenics Inc., New Chapter Inc., Pharmavite LLC, Rainbow Light, Twinlab Corporation, and FANCL.

“Global Prenatal Vitamin Supplements Market” provides comprehensive qualitative and quantitative insights on the industry potential, key factors impacting sales and purchase decisions, hotspots, and opportunities available for the market players. Moreover, the report also encompasses the key strategic imperatives for success for competitors along with strategic factorial indexing measuring competitors’ capabilities on different parameters. This will help companies in the formulation of go-to-market strategies and identifying the blue ocean for its offerings.        

Market Segmentation:

1. By Product (Capsules, Powder, and Gummy)
2. By Distribution Channel (Online Channels, Pharmacies, and Supermarkets)
3. By Region (North America, Europe, Asia-Pacific, Rest of the World)
4. By Company (Biotics Research Corporation, Church Dwight Co., Inc., Country Life LLC, MegaFood, Metagenics Inc., New Chapter Inc., Pharmavite LLC, Rainbow Light, Twinlab Corporation, and FANCL.)

Key questions answered in the study:

1. What are the current and future trends in the global prenatal vitamin supplements industry?
2. How the industry has been evolving in terms of product and distribution channel?
3. How the competition has been shaping across the countries followed by their comparative factorial indexing?
4. What are the key growth drivers and challenges for the global prenatal vitamin supplements industry?
5. What is the customer orientation, purchase behavior, and expectations from the global suppliers across various region and countries?