Sun care products are cosmetic products used for protecting skin from premature aging and Photoaging. Application of sunscreen protects skin from damages, therefore, it is accounted as an important strategy to combat adverse effect of sun exposure. Sunscreen products protect from UV radiation and can be effective in preventing sun-burn and skin cancer. Consumers should therefore use sunscreens and clearer labelling should help consumers to make informed choices. The European Commission has launched an information initiative to alert consumers to a new sunscreen labelling regime.

SUN CARE PRODUCTS OUTLOOK

Sun care product market is primarily driven by increasing concern of people towards the damaged caused by UVA rays on the skin that causes skin cancer, skin burn and skin tanning and rising awareness of sun protection. Increasing awareness of ozone layer depletion which is the main cause of skin cancer and diseases acts as a driving force for the sun care product market. The major factor hindering the growth of sun care product market is the availability sun care products with of low priced and degrading quality. One of the major trends that may boost the market during the forecast period is the use of Nano technology in sun care products. Prominent brands like L’Oréal and Shiseido use nanoparticles in sun care products.

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SUN CARE PRODUCTS MARKET SEGMENTAL OVERVIEW

The report analysis the sun care product market based on type, form and geography 

SUN CARE PRODUCTS MARKET BY TYPE 

The report analyses the sun care product market by product type into self-tanning, sun protection and after sun products. sun protection segment accounted for highest market share in 2015 owing to the rising customer knowledge, growing skin care concerns and multi-functional use the products. However, after sun products are projected to grow at highest CAGR during the forecast period. 

SUN CARE PRODUCTS MARKET BY FORM 

Further the report is bifurcated by forms into cream, gel, lotion, powder, liquid, wipes and spray. The cream segment accounted for the largest share of the sun care product market in 2016 which is followed by lotions and gel. Factors such as easy availability, simplicity of use and availability of different skin products for different skin type are fuelling the growth of the market. additionally, the use of SPF in the products fuels the market growth. 

SUN CARE PRODUCTS MARKET BY GEOGRAPHY 

By geography global sun care product market is studied across the countries of key regions such as, North America, Europe, Asia Pacific, Latin America and MEA. North America accounted for the largest share in the sun care product market followed by Europe. Moreover, Asia Pacific is anticipated grow at faster pace during the forecast period owing to growing awareness regarding harm caused by sun burn, harsh climatic conditions, increasing disposable income and changing lifestyle of the people.

SUN CARE PRODUCTS MARKET KEY PLAYERS

Some of the key participants in the sun care product market are Beiersdorf AG (Germany), Groupe Clarins. (France), Johnson and Johnson (U.S.), Coty Inc. (US), Shiseido Company Ltd. (Japan), L’Oréal (France), Bioderma Laboratories. (France), Estee Lauder Companies (U.S.), Burt’s Bees (U.K.), and Unilever (Netherlands). New product launches, product developments and endorsements are the key growth strategies adopted by major players to reinforce their positions in the international market. Moreover, key players compete on the basis of product differentiation, quality, and pricing to gain maximum market shares.

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