Interactive fitness, being a part of fitness program combines virtual-reality, social connection and personalization to help with fitness challenges and health problems faced by the people. The various interactive fitness and different software systems are included in the program. The increasing health awareness, and physical exercise advised during certain medical treatments is raising the demand for interactive fitness equipment. These equipments are required for physical exercise to control and maintain overall weight, improve physical stamina, and develop muscular strength. The most commonly used fitness equipment includes elliptical, treadmills, stationary bicycle weightlifting machines strength building machines, and many others. Many other programs and software are developed for interactive fitness by various key players.
MARKET OUTLOOK: NORTH AMERICA INTERACTIVE FITNESS MARKET
North America holds the largest market for interactive fitness. The growing health problems including obesity, diabetes, heart stroke are responsible for the market growth. Roughly two out of three adults in U.S. are overweight or obese (i.e. 69%) and one out of three are obese (36%). This has increased the demand and awareness of health fitness among the people in the region. Also, the rising number of fitness centers and health clubs is adding fuel to the market. for instance, the were 47,957 health and fitness clubs in North America year 2019.Moreover, the growing popularity of virtual fitness training is contributing to the market growth. However, the high cost associated with the interactive fitness equipments may hinder the market growth.
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COVID 19 IMPACT ON NORTH AMERICA INTERACTIVE FITNESS MARKET
The outbreak of COVID19 had a significant impact on every market including interactive fitness market. All of the gym’s and fitness centers were closed due to lockdown and stringent rules imposed by the government. This increased the demand for various interactive fitness equipments and were installed in house. Also, the need and awareness of health fitness increased the demand for the market. The increasing sedentary lifestyle during the COVID has upsurged the market too. Therefore, there was a positive impact on interactive fitness market.
NORTH AMERICA INTERACTIVE FITNESS MARKET SEGMENTAL OVERVIEW
In North America, the interactive fitness market is segmented based upon the product and applications.
NORTH AMERICA INTERACTIVE FITNESS MARKET BASED ON PRODUCTS
Based on products, the North American market for interactive fitness is segmented into interactive fitness equipments and software systems. Among these, the interactive fitness equipment segment holds the largest share due to increasing adoption of these equipments. Moreover, the increasing awareness and concern about the health and raising health related issues is adding fuel to this segment growth.
NORTH AMERICA INTERACTIVE FITNESS MARKET BASED ON APPLICATIONS
Based on applications, the North American market for interactive fitness is segmented into residential and non- residential. Among these, the residential segment holds the largest market share and is anticipated to grow more over the forecast period owing to growing population and their needs to meet the fitness goals. Also, the enhanced internet accessibility is anticipated to add the fuel to the market growth.
NORTH AMERICA INTERACTIVE FITNESS MARKET BASED ON COUNTRIES
The various countries studied across the north America are United states, Canada and Mexico. The United States dominates the market in the region followed by Canada. The increasing health awareness and adoption of fitness equipments is adding up to the market growth. Also, the increasing number of fitness and health clubs in Canada is flourishing the market for interactive fitness.
NORTH AMERICA INTERACTIVE FITNESS MARKET KEY PLAYERS
The various key players acting in the market are Axtion Technology LLC, Echelon Fitness LLC, eGym GmbH, Interactive Fitness Holdings LLC, Motion Fitness LLC, Nautilus Inc., Nexersys Corp, Peloton Interactive Inc., SMARTfit Inc., Tonal Systems Inc.
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