If you’re a blogger and you’re not completely happy with the level of traffic being driven to your site, you need to ask yourself a simple question – is it worth investing more time in guest posting?
guest blogging introduces you to a new audience. By essentially tapping into the host blog’s audience you are making a pitch to an already established community ready to hear what you have to say.
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If you’re adding value to their reading experience, then they’re likely to head over to your blog to check out your other content. A big focus of guest blogging is on the next, third point, but the effect of actual click throughs to your blog shouldn’t be neglected.
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When you post on another person’s site, the one thing you should be adamant about is their inclusion of a link to your own blog. This might be embedded in the text, or might be included in the author bio. However it’s incorporated, generating these links is one of the main goals of guest blogging.
Being referenced on reputable, quality sites is a big factor in how big search engines decide to rank your blog.
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Mostly it’s about generating interesting, new content. That’s why you’re guest posts will have to be good, especially if you’re small fry looking to publish on a more reputable platform.
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From the perspective of the host, guest blogs are essentially free content, and who doesn’t love free content? Of course, the more prominent the blog, the pickier they can afford to be.
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There’s also something of the community vibe to guest blogging lower down in the food chain. Amongst small to medium bloggers, hosting other peoples’ blogs is about helping each other out.
If you’re posting on other blogs, it makes sense for you to offer the same courtesy to others. It’s a win-win strategy, and both of you will benefit from the cooperation.
