Hyperlink shortener becomes helpful in turning a long complicated web address into a short and manageable URL without changing the target location. No matter where you are planning to share your links whether in your social media or email marketing, a proper hyperlink shortener is important for readability and better experience of your users. In addition, it can also serve the purpose of an efficient URL compressor in making your long links shorter and looking professional. Furthermore, many advanced tools even provide a facility for QR code generation which makes it easier for users to access the link with just a scan with their smartphones.