The first Paranormal Activity became something of a cult phenomenon/sensation. Hailed as the scariest movie of the year, people flocked to the film making it a huge success. And rightly so in my book. It was a minimalistic horror movie that took it back to the roots of the genre by using tension and suspense to really instill fear and terror in the minds of the audience. Part 2, while some people seemed to not like it as much as the alone finale first, did more of the same. I actually thought Part 2 was pretty much right on par with the first. And the ingenious storytelling that created a parallel prequel to the first was definitely cool. The creator and writers of this franchise have really shown that the horror genre can be revived and doesn't have to be all about gore and such. They've done a good job with instilling that fear in the audience as well, tapping into that fear, leaving the audience's imagination to run wild while being completely captivated. I expect no less from the third.

If you feel the second was worse than the first, then you may be in for some disappoint when you find out the same writers and director of the sequel are back. However, like with Part 2, Oren Peli (the creator of the franchise) is still very much involved and is serving as producer on this film.