According to Future Market Insights (FMI), the global tinted cosmetics market is estimated at US$ 1.5 Bn in 2022 and is projected to reach US$ 2.29 Bn by 2032, with overall sales accelerating at a CAGR of ~4.3% from 2022 to 2032.    

Tinted cosmetics are commonly used by people all over the world to cover up blemishes, uneven skin tone, and pores on the skin. These cosmetic products are gaining popularity, as they help in achieving a natural and makeup-free look.

Tinted cosmetics are lighter than other makeup and cosmetic products, and do not affect skin health, as they have simple pigments without any chemical compounds.

The cosmetics industry was valued at more than US$ 380 billion in 2019, with more than 40% share held by face cosmetics. Cosmetics for facial use are very popular, as facial beauty is considered the most important factor.

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The lip and cheek tints and eye tints are the next popular tinted cosmetic products. Men and women both are commonly using these products, as they are based on skin complexion. Tinted products for men include moisturizers and serums, which provide additional benefits to the skin. Due to their vast uses, tinted cosmetics are popular among customers.

However, the market is restrained by presence of counterfeit products, regulations on use of chemical ingredients in several countries, and the competition among the top manufacturing brands.

 “Changing fashion trends and growing penetration of social media are expected to play a significant role in boosting the tinted cosmetics market during the next ten years. Besides this, development of multifunctional products with natural ingredients will bode well for the market,” says an FMI Analyst.

Who is Winning?

Leading players operating in the tinted cosmetics Live Tinted, Nykaa, Ulta, Tint Cosmetics, e.l.f., Lab Series, Maybelline, Lakmé, Oriflame, Nivea, Bobbi Brown, BareMinerals, Kosas, and Rare Beauty among others.

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