Understanding the basics of Marketing Management Assignments

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Marketing can be defined as a set of all those activities that lead to increase in sales of the product and services of any business organization.

What is Marketing?

Marketing can be defined as a set of all those activities that lead to an increase in sales of the product and services of any business organization. Marketing includes advertising following the leads from market research. From a small cart owner to the owner of a multi-billion dollar company,in order to increase their business scale needs a fair share of marketing.

 

Marketing becomes one of the most essential components to keep a business operational by making it more competitive. The marketing principle of 4p’s covers almost everything required to increase the scale of business Product, Price, Place, and Promotion. These 4 p’s Marketing mix strategy are the major factors that help in deciding what consumers want, how a product satisfies consumer needs, how positively/negatively the consumers perceive your product or services and how you can carry out a set of activities that ensures the increase in sales of that particular product and services.

 

Marketing Management

Marketing management is the process by which managers set marketing factors, setting up goals for the company, setting up plan of action and method of its execution to meet the demand of consumers with the ultimate aim of increasing the profitability and returns for the company. Marketing management just like the marketing process itself is extremely important for the smooth running of the organization or company. As we all know resources available with any business are always limited, one of the prime work of any management who carries out marketing activities is to optimally use such resources with the aim of getting the maximum possible outcome. Therefore, the marketing management teams would always look to carry out their activities in the most optimal and innovative way possible. Here are some areas where assignment topics are framed based on the activities of the operation.

Marketing management consists of following activities -:

  • Defining a proper goal for the marketing departments with the aim to be achieved.
  • Analyzing the market on a periodic basis for increasing the sale of your product or services.
  • Analyzing the position of the company in the market with respect to its competitors.
  • Analyzing the current market policy of the company and how profitable it has proved out to be
  • Getting insights of how a new product should be designed, how its promotion through marketing and retailer/sellers product should reach to etc

Marketing management is done with the purpose of -:

  • Attracting new customer base
  • Increasing the product’s reach
  • Increasing the product profit margin.
  • Building up a good public image of the particular product/service.

Marketing Management assignments: understanding the dichotomy

As we are now aware Marketing management is a tedious process carried out by professionals. While studying in business schools,  students are often given direct industry-based problems to solve in the form of assignments by their professors with the purpose of testing the research and analytical skills of students, but the problem is that we do not easily find the materials for the such problem on the internet, therefore one can use assignment help like Online Assignment Help to get all valuable inputs on assignments based on above-mentioned areas, with the help of experienced marketing industry experts working in their panel.

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