What Is Email Relay?
Relaying email, also known as SMTP relay, is the process of transmitting an email message from one server to another. If the SMTP protocol is being used to deliver outbound email, a mail relay can be utilised to transfer an email from one mail server to another.
Now let's have a look at how it works.
How Does Smtp Relay Work?
Let's have a look at an example. When you send out your most recent campaign, 'Adopt a Cute Little Puppy,' your company's SMTP relay delivers your email to the server of your receiver. If you sent that campaign to someone with your matching domain, there would be no 'email relay,' because your SMTP relay server would not have to transmit the email to another SMTP server.
Behind the scenes, there's a bit more going on, but this should give you a fair picture of how things work.
4 Ways SMTP Relay Helps Your Business
SMTP relays were first established in 1982 and are still commonly used today. When it comes to delivering emails to several domains, SMTP relay is the service that allows it.
Let's take a look at how an SMTP relay might help your business.
Increase In Email Deliverability
Email deliverability refers to the ability to send emails to subscribers' inboxes. It is what some business marketers use to evaluate the likelihood of their email messages reaching their subscribers' inboxes in relation to actual delivery-related issues such as ISPs, throttling, bounces, spam, and bulking.
Customers increase in lockstep with the company's expansion. Email providers, as is typical, impose a daily sending limit on each user; however, using SMTP relay allows you to send a limitless number of outgoing emails.
This enables you to reach out to more new customers while staying in touch with existing ones. In addition, SMTP relay software prevents ISPs and email service providers (ESPs) from identifying your messages as spam using a CAN-SPAM compliance tool.
Protection Of Your Mailing Reputation
Email relay uses advanced web addresses and servers to prevent spammers and other criminals from sending emails. Regardless of the email address or domain you use for email marketing, you may preserve your email marketing credit.
Prevent Your IP From Getting Blacklisted
Because your email address and domain's reputation are preserved, the reputation of your email-sending IP address is likewise preserved. If an attacker connects to a network by WiFi or Ethernet and uses that connection to send malicious emails, only IP addresses can be banned.
Unknown individuals should not have access to your company's email, domain, or internet connection.
Safety Against Malware And Attacks
Malware scanning and spam filtering capabilities are necessary in organisations at both the mail client and the mail system levels. Organizations can also focus on user awareness and training programmes, particularly for telecommuters, to better educate people on how to spot and manage dangerous email messages.
Even if you do not receive malicious emails, your SMTP will automatically reject messages from unknown email senders, protecting you against DDoS attacks. This ensures that your email marketing effort is not disrupted.
So there you have it: the four steps of employing SMTP relay to help your business. To use email marketing effectively, you must consider your subscribers' favourite content by using a personalization and list segmentation tool. You should also use the automation feature of your email marketing tool.